Here’s a sex business with one traditional feature and one I hadn’t run into before. The company, Big Sister, provides you the opportunity to watch other people having sex, either live or filmed. Nothing new about that. What’s different is the sex scenes are filmed at a brothel where

none of the attending guests (males or couples) to the club have to pay to have their desires fulfilled. Instead, they have to agree to consent to be televised and grant all the marketing rights to Big Sister Media for distribution across all media channels. . . Our current library consists of over 18.000 exclusive scenes to date.

The shows have been called  reality sex tv. Those who want to watch pay monthly subscription fees (said to be 29.95 euros a year ago). The website claims to get 10,000 to 15,000 hits a day.

As with other kinds of reality television, traditional entertainment models – professional performers on one side, audience on the other – are blurred. The customer (or exhibitionist) becomes the performer for other customers (voyeurs). At the same time, professional sex workers are employed in a traditional sense. Here are some excerpts from coverage by Bloomberg.com about the brothel itself:

Free Sex at Prague Brothel Tests Taboo as Reality Romps Hit Web

By Douglas Lytle and Yon Pulkrabek, 10 Jan 2008

The 36-year-old bank-security technician drove eight hours from his home in Metz, France, to Big Sister, a Prague brothel where customers peruse a touch-screen menu of blondes, brunettes and redheads available for free. The catch is clients have to let their exploits be filmed and posted on the Internet. . .

Visitors to Big Sister start at the electronic menu, which provides each woman’s age, height, working name and the languages she speaks. After a customer makes his selection, a manager makes sure the client signs broadcast release forms, and then the intimate details are arranged with the partner for the evening. . .

Big Sister is based in a renovated apartment building just outside the narrow, winding streets of Prague’s Old Town.  .  .

At the brothel, the Alpine Room is decorated like the backdrop to The Sound of Music with fake Styrofoam rocks and a forest. Other rooms include Heaven, decked out in white, and Hell, which resembles a dungeon. A giant stuffed polar bear watches over proceedings in the Igloo Room. . .

Big Sister has a staff of 25 to 45 women, depending on the season, and 45 workers behind the scenes. Three-quarters of the prostitutes come from the Czech Republic and Slovakia, and they make 3,000 to 5,000 euros a month . . . Average wages in the Czech Republic are about 800 euros a month. .